Position: Content Strategist

Company: Protectol Healthcare Pvt. Ltd.

Location: Kochi, India Reports to: Brand Manager Type: Full-time, On-site

As the Content Strategist, you’ll be the storyteller behind Protectol’s brand voice — turning ideas into narratives that inspire, engage, and convert. You’ll craft content strategies that bring our FMCG and D2C products closer to consumers through meaningful storytelling, impactful campaigns, and data-driven creativity. If you understand both the art of emotion and the science of attention, this role is your stage.

 

●           Design and own the brand’s content strategy and editorial calendar across digital, social, e-commerce, PR, and influencer channels.

●           Build campaign-based storytelling frameworks aligned with product launches, marketing goals, and seasonal moments.

●           Collaborate with design, social, and performance teams to maintain message consistency.

●           Conduct content audits, analyze performance, and refine strategies based on insights.

●           Conceptualize and brief creative scripts, campaign ideas, and storyboards for social and video content.

●           Write or oversee high-quality copy for social media, websites, blogs, packaging, and brand collaterals.

●           Ensure brand voice, tone, and visual identity are consistent across every piece of content.

●           Partner with the video and design teams to execute compelling creative deliverables.

●           Build emotionally resonant brand stories that deepen audience connection.

●           Create theme-based, multi-platform campaigns integrating influencer, PR, and event narratives.

●           Support brand partnerships and activations with cohesive storytelling strategies.

●           Track and interpret engagement, reach, and conversion data to optimize content effectiveness.

●           Run A/B tests to identify winning creative approaches and messaging.

●           Stay updated on content trends, competitor strategies, and emerging digital formats.

●           Work with SEO, performance marketing, and e-commerce teams to maximize content visibility and impact.

●           Support sales and trade marketing through POSM, packaging, and retail content.

●           Partner with influencer and event teams to ensure consistent communication across all brand touchpoints.

 

●           3–5 years of experience in content strategy, preferably in FMCG, lifestyle, or D2C

brands.

●           Strong grasp of consumer psychology, brand storytelling, and positioning.

●           Excellent command of English & Malayalam.

●           Skilled in content planning tools, analytics platforms, and AI-assisted systems.

●           Highly organized multitasker capable of managing multiple campaigns and creative timelines.

 

●           A front-row seat in scaling one of India’s most exciting FMCG/D2C brands.

●           Freedom to experiment with ideas that shape how consumers perceive the brand.

●           Opportunity to lead storytelling that directly influences visibility, engagement, and sales growth.

●           A collaborative, fast-paced work culture.

●           Competitive compensation with growth opportunities.